This is us
Ami's family!
Ami was born today, but its roots lie in the goldsmithing experience of the previous generation. Abele, a goldsmith, founded "Abele Ore d'Oro" in 1980. In his workshops, he forges the most precious metals and transforms them into jewelry, passing on his passion for this craft to his children.
Chiara and Andrea, Abele's children, have always been immersed in the family business atmosphere and decided to transform their passion into something more, broadening its horizons.
Their aim is to innovate the family brand and achieve “jewelry 4.0” that is innovative, minimalist but not predictable.
So in 2020 they founded Ami, a brand that draws on their expertise in the goldsmith field but also keeps an eye on new trends by targeting a younger audience.
Ami is therefore a brand with an "innovative history"; what may seem like an oxymoronic definition is actually its distinctive trait, which constitutes its identity, making this brand unique.
Ami's mission is to create jewelry to give or receive a gesture of love, a cuddle, or a sense of gratification. Its essence can be summed up in a few simple words: "Ami means love. We Ami You." This is its slogan, which perfectly exemplifies its ultimate goal: to create love and share it with all of you.
The massive transformative purpose that Ami wants to give herself is to convince every woman that she is worthy of light and love, Ami is the caress that every woman deserves.
